═══════════════════════════════════ AAYUSH KHETERPAL Senior Design & Brand Strategy ═══════════════════════════════════ Hey there. I design things that move people — sometimes literally (motion graphics), sometimes figuratively (brand strategy & visual identity). 10+ years across F&B packaging, public health campaigns, product UI for 150M+ users, and in-house design ops saving $500K+ annually. CURRENTLY: → Associate Manager, Graphic Designer @ PepsiCo (2024–) → Saved $500K/yr via in-house design transition for WFM eLearning → Built landing pages & micro-sites for 150K+ daily employees → First-of-its-kind LLM explainer motion graphics for leadership PREVIOUSLY: → Visual & Motion Designer @ Reliance Jio (2021–2024) Owned visual identity for JioSphere, JioStore, JioTV → Motion Designer @ Tonic Worldwide (2019–21) USAID/SHOPS project: 18M+ organic views, $0 promo spend Public health campaigns → Graphic Designer @ Lime Tray (2016–19) End-to-end F&B design $350K+ annualized client revenue AI EXPERIENCE: → AI Image Generation (Midjourney, DALL·E, Stable Diffusion) → AI Video Production (Runway, Pika, Kling) → Prompt engineering for visual content at production scale → LLM motion graphics (PepsiCo) TOOLS: Adobe Creative Suite · Figma After Effects · Premiere Pro Python · HTML5/CSS3 · Vyond AI Image & Video Tools · WordPress EDUCATION: BCA Computer Science Diploma — Visual Effects (MAAC) CERTIFICATIONS: Lean Six Sigma Workshops (PepsiCo, 2025) Innovation Laboratory II (TheHug) Hello Design Thinking (IDEO U) Associate in Visual Comm. (Adobe) ═══════════════════════════════════